Cara Delevingne Is The Only Truly Modern Supermodel (But She'll Never Be A Household Name)

Cara Delevingne is the Fage yogurt of supermodels. A story in this week's edition of New York magazine heralds the British model as the most famous new face of her generation, a generation in which models' faces and their brands are one in the same. That goes to say, for all the runway shows and fashion labels Delevingne's done ad campaigns for, the brand she's most strongly associated with isn't Burberry, nor DKNY, nor Chanel. It's her own.

But even with all her 4.9 million Instagram followers, the memes Twitter accounts dedicated to her trademark eyebrows, Delevingne' still not a household name à la Gisele Bündchen, Kate Moss, Naomi Campbell, or most of her other high-ranking peers of the previous millennium. In fact, how many of her millions of fans actually know how to pronounce the name 'Delevingne?' ...

Like the wildly popular Greek yogurt brand Fage (pronounced "Fay-yeh," by the way), Delevingne is a phenomenon of the new "word of mouth"—in which nothing is spoken, but exposure, influence and popularity spreads like wildfire through mostly handheld, mostly visual media. This of course makes her stratospheric ascent all the more fascinating, yet perhaps not so exceptional as more models will likely follow in her footsteps. The model of the millennium is her own spokesperson, agent, and manager. But above all, she's her own avatar. All the rest, including a last name, is just noise.

 

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