WSJ Magazine | Wine Clubs, Now Uncorking Fun
Helen Johannesen is trying to make sure wine enthusiasts across the country are stocked with some “wild pony ride.”
That’s how the 37-year-old wineseller describes a Spanish red in the more-adventurous plan selection of her namesake wine club. Johannesen, a partner in Italian eateries Jon & Vinny’s in Los Angeles and its Helen’s Wine shops next door, launched the club in 2016. It was an early player in the wave of new clubs turning the formerly dusty “wine of the month” concept into a chic at-home affair. Johannesen says growth has skyrocketed during the pandemic …
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